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MEDIA TECHNOLOGY

 

The Brave New World of Publishing 

 

News and wire services reported this week that ABC, the television network, is leading the charge to get content onto new tablet devices and is a pioneering a bold new media technology path by talking to tech companies to have apps for the Apple iPad ready to go this year.


A senior executive at Adobe, which is already in a deal with Apple and Wired Magazine, revealed that  ABC was keen to strike up a partnership with the company. Abode's Flash Player technology is being used by other media groups to bring their content onto the iPad and a range of similar tablets due to be put on the market this year.


"Adobe's senior experience design manager, Jeremy Clark, said he had received an email from the ABC yesterday seeking a similar partnership to the one with the magazine Wired," according to one published report. Below, a glimpse into the brave new world of publishing:

 

 NextGen Magazine-The troubled print media industry is giving serious consideration to new iPad and iPad-like devices to launch next generation mobile, visual digital media. Leading the charge is Wired, a pioneer in New Media publishing technology and digital media economics through its development partnership with Adobe and Apple. See the futue of magazine media and online branding in this video.

 

 

 

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