Read between the lines of Mike Bell's benchmark jargon in this clip, part of EE Times CES coverage to learn the answer to one of the industry's most perplexing riddles:
Why did Intel Chose Android for its entry into Smartphones?
Bell dances around on a lot of global smartphone turf, describing its partnership with Google, Android compliance, and lots of other tidbits about Intel's plans to do for Android phone makers what it has, historically done for PC makers. In this case, deliver a working telephone. Along the way, Intel taps its worldwide development and design talents to focus on one thing; the ecosystem.
An Intel tour guide in China once described this process to a reporter as it then applied to "Internet cafes' and equally applies today to smartphones:
In this case Intel does not have to "create" demand, but instead meet both technology and market demand.
It's a process Intel knows well and one whereby Intel collaborates on complex development, technology, business, design, manufacturing, and market objectives for its ecosystem partners. for Android, this would include Asia's large and powerful ODMs, or Original Design Manufacturers, a class of systems integrator that Intel's soup-to-nuts approach serves very well. An ODM could be anyone from a Samsung to a garage shop in Shenzhen wanting to vreate a unique, differentiated smartphone for the global market.
Android is not just Intel's newest ecosystem. It's also its last great hope for a second act after the PC and a long string of market mis-steps that have made Intel a virtual non-starter in the mobile tel market.
The skeptics and cynics are already barking loudly, and some are highly doubtful that Intel will be able to make the PC-to-smartphone shift. If it does, it will have survived what Majeed Ahmad has termed "the first disruptive techology of the 21st century"
Read between the lines of Mike Bell's benchmark jargon in this clip, part of EE Times 
